Project Description


La Plagne Ambassadors

Following La Plagne ski resort in communication about its athletes.

La Plagne resort, a Feel Experience trustful client, from several years now hands us the mission to highlight  its ambassadors team. This well known destination, in Tarentaise, is one of the best French ski resort that provides champions. This has to be point out through a 360° communication plan.

That is why we have built, with the tourism office, an uniform communication to value the resort’s champions and their multidisciplinary projects. A strong and intense message that we divide on many supports : videos, press, billboard, event activation or publishing. We manage the campagne upstream, by counselling, and after to cover an operational tracking and a unification of the results.

Furthermore, our proximity to the athletes allow us to inform, in real time, La Plagne’s institutions about the backstage and the athletes’ results.

Nous avons donc construit, en lien avec l’Office de Tourisme, une communication uniforme pour la valorisation des champions de la station et de leurs projets multidisciplinaires. Un message fort et percutant, que nous déclinons sur une multitude de supports : vidéos, campagnes d’affichages, parutions presse, activations événementielles, ou encore éditions. Nous intervenons aussi bien en amont de la campagne, avec une fonction de conseil, qu’en aval, pour assurer le suivi opérationnel et l’homogénéité des rendus.

En prime, notre proximité avec les athlètes permet de tenir informées, en temps réel, les institutions de la Plagne des coulisses et des résultats de ses athlètes.

Key data


10 athletes from La Plagne participating in the Peyong Chang Olympic Games in 2018



12 000 newspapers made in La Plagne distributed during the Olympic weeks



1 345 pictures taken during the last shooting in the studio to standardize the image content between the athletes



13 000 spectators at the event Born to be Show, the champions party in February on the snowfront of La Plagne




« Specialized in content management, it is rare for us to work for agencies that impose this rigor and professionalism. A true listening based on trust, precise expectations and all in a professional relationship where the expertise of each is exploited to its maximum. Not to be doubted, at Feel’s experience, creativity, rigor and benevolence are part of the house DNA. A happiness to have worked with and for this team. A beautiful magazine in the end!»

Fabrice Vallerent – Director of Agency Presso


« Charlie and Maxime share with engagement their passion for skiing and high performance sport. Thank you for your involvement guys! »

Brice Roger – French ski team


  • La Grande la Plagne tourist office


  • Number of seasons: 5

Learn more about La Plagne