Project Description

LA PLAGNE 

La Plagne Ambassadors

Following La Plagne ski resort in communication about its athletes.

La Plagne resort, a Feel Experience trustful client, from several years now hands us the mission to highlight its ambassadors team. This well known destination, in Tarentaise, is one of the best French ski resort that provides champions. This has to be point out through a 360° communication plan.

That is why we have built, with the tourism office, an uniform communication to value the resort’s champions and their multidisciplinary projects. A strong and intense message that we divide on many supports : videos, press, billboard, event activation or publishing. We manage the campagne upstream, by counselling, and after to cover an operational tracking and a unification of the results.

Furthermore, our proximity to the athletes allow us to inform, in real time, La Plagne’s institutions about the backstage and the athletes’ results.

Made in La Plagne newspaper

Key data
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athletes

10 athletes from La Plagne participating in the Peyong Chang Olympic Games in 2018

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magazines

12 000 newspapers made in La Plagne distributed during the Olympic weeks

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pictures

1 345 pictures taken during the last shooting in the studio to standardize the image content between the athletes

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spectators

13 000 spectators at the event Born to be Show, the champions party in February on the snowfront of La Plagne

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Testimonies

PROVIDER

« Specialized in content management, it is rare for us to work for agencies that impose this rigor and professionalism. A true listening based on trust, precise expectations and all in a professional relationship where the expertise of each is exploited to its maximum. Not to be doubted, at FEEL Expérience, creativity, rigor and benevolence are part of the house DNA. A happiness to have worked with and for this team. A beautiful magazine in the end! »

Fabrice Vallerent – Presso Director

CLIENT

« Faced with the challenge of shining the mountain tourist activity while wishing to preserve our passion for this natural environment and its actors, I appealed to the expertise of FEEL Experience agency.

Specialists in content production and outdoor events, the team knows how to combine the creativity it draws from its experience in the field and its freedom to conceptualize and then activate projects.

I was able to appreciate their ability to cope with the unexpectedness of outdoor sports, the professionalism and commitment of the team.

Together we have achieved our goals while respecting our values, putting people at the center of our actions. »

Candice Gilg – Communication & Marketing Manager at La Grande Plagne Tourist Office / Double World Ski Champion

PARTICIPANT

« Charlie and Maxime share with passion their passion for skiing and high performance sport. Thank you for your involvement guys! »

Brice Roger – French ski team

CLIENT

  • La Grande la Plagne tourist office

AGENDA

  • Number of seasons: 5

Learn more about La Plagne