AIX-LES-BAINS – FEBRUARY 2018
Brand content operation for Rossignol, a digital activation for their olympic athlete Ben Valentin.
Intended to be on the podium during the Olympics 2018, this French freestyler an half-pipe specialist got injured at the beginning of the season. This ruined his hope of medal. We imagined and realised a digital campaign with Ben Valentin for Rossignol to communicate on this world event that were the Olympics.
3 Missions led by Feel:
- Writing a 4 episodes’ mini-series scenario. Short size movies, paced and humoristic. Ben Valentin narrated a story about the competition and his colleagues from the Rossignol team before every contest.
- Shooting : coordination with the film director, the brand and the athletes.
- Staging : create and set up the shooting decor
« Four protagonists in great shape, a project born in a few hours, a fast and efficient production in 48 hours, the following week for a publication in time for the start of the Olympic Games! »
Sandie Tourondel – Head of Racing Communication Rossignol
« A creative, motivated and fun team behind this video project around the Olympics. »
Benoit Valentin, olympic athlete
- Number of episodes: 4