Project Description

LA PLAGNE – MARCH 2013 & 2014

Shred it

Conceive and organise a sport and festive event to celebrate the season ending with the world best riders.

Kevin is one of the most medalist freestyle skier, he accumulates world title, olympic and X-Games medals.

For 2 years, in march, Kevin Rolland reunited the world best skiers for 2 days of ski.

The concept of this particular event was : ski, activities and party. There were specific jumps named “Step Up”, off-piste, 15 skiers from the world of freeski challenged each other in a relaxed atmosphere.

In 2014, few weeks after  Sotchi’s Olympics, all the halfpipe podium was on Kevin’s sides in La Plagne.

Our mission was the whole event management, from the conception to the organisation, including the coordination on site. Our teams managed all the aspects of this mediatic and popular event.

Le concept de cet événement de fin de saison : ride, activités extra-sportives et festivités. Sur des sauts très particuliers nommés “Step Up”, en zone hors-piste, 15 skieurs de la planète freeski se défiaient dans une ambiance décontractée.

En 2014, quelques semaines après les JO de Sotchi, le podium olympique de half-pipe était réuni autour de Kevin, dans sa station la Plagne. Notre mission était l’organisation de l’événement dans son intégralité, de la conception à l’organisation, en passant par la coordination sur site. Nos équipes ont assuré toutes les facettes de cette manifestation médiatique et populaire.

Key data
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minutes

256 min of TV broadcasts on national channels with a large audience: TF1 / JT, FRANCE 3 / All Sports, FRANCE 2 / Télématin, BFMTV / JT, BEIN SPORT / L’Expresso, SPORT + / Infinidade, FRANCE Ô / Riding Zone

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athletes

20 international athletes including the Olympic podium in Sochi in 2014 rode the set-ups of the event

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visitors

6 000 visitors on the village during the 2 days of event including 300 schoolchildren welcomed on the snow stages.

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meters

Renaud Lavillenie, the newest world record holder in the pole vaulting at 6m 16cm, responded at the invitation of Kevin Rolland and went on the 2014 edition of SHRED IT.

CUSTOMER

  • Kevin Rolland

PARTNERS

  • Nike
  • SOSH
  • Pure essentiel
  • BMW
  • Monster Energy
  • La Plagne

AGENDA

  • Number of editions: 2

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