Hoka Station Party<\/h1><\/span><\/div><\/div><\/div>- <\/i><\/span>\n
187 COM for its client Hoka<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Chamonix<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
august 2023<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>
![\"header](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2023\/11\/header-hoka-station-party-feel-experience.png\" "\\"header")
<\/span><\/div><\/div><\/div><\/div><\/div><\/span>Aiguille
\n<\/strong>privatization !<\/p><\/h2><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Mission<\/h4><\/span><\/div><\/div><\/div>\n- Organize a memorable evening in an extraordinary location during UTMB\u00ae week<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div>0<\/span><\/div>gobos<\/div><\/div><\/div><\/div>
custom-made with the personalized Hoka logo<\/p>\n<\/div><\/div><\/div>
0<\/span><\/div>frying pans<\/div><\/div><\/div><\/div>fondues served by the staff<\/p>\n<\/div><\/div><\/div>
0<\/span><\/div>guests<\/div><\/div><\/div><\/div>from the press were present<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Maxence](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2023\/11\/HokaStationParty_@axellegirodroux-21.jpg\" "\\"HokaStationParty_@axellegirodroux-21\\"")
<\/a><\/div><\/div>![\"dj](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2023\/11\/HokaStationParty_@axellegirodroux-29.jpg\" "\\"HokaStationParty_@axellegirodroux-29\\"")
<\/a><\/div><\/div>![\"Maxence](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2023\/11\/HokaStationParty_@axellegirodroux-20.jpg\" "\\"HokaStationParty_@axellegirodroux-20\\"")
<\/a><\/div><\/div><\/div>![\"Martin](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2023\/11\/HokaStationParty_@axellegirodroux-02.jpg\" "\\"HokaStationParty_@axellegirodroux-02\\"")
<\/a><\/div><\/div>![\"fa\u00e7ade](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2023\/11\/HokaStationParty_@axellegirodroux-34.jpg\" "\\"HokaStationParty_@axellegirodroux-34\\"")
<\/a><\/div><\/div>![\"dj](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2023\/11\/HokaStationParty_@axellegirodroux-26.jpg\" "\\"HokaStationParty_@axellegirodroux-26\\"")
<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Project<\/strong>
\nHistory<\/p><\/h2><\/span><\/div><\/div><\/div>The 187 COM press agency challenged us to come up with a concept for an evening event<\/strong> and create a highlight<\/strong> in the activation program for Hoka (a major partner of the UTMB). The expectations were clear<\/strong>: originality and a \u201cwow\u201d effect, while remaining authentic and in line with the values of the brand and the discipline.<\/p>\nTo meet these requirements, the project began with a search for a venue<\/strong> that would embody these ideals. There were two options: create a bespoke venue or use an existing, unique space. The solution chosen was to privatize the departure station of the Aiguille du Midi cable car<\/strong>, an unprecedented choice for an event at this iconic location.<\/p>\nDuring the management of the project, coordination with the various local stakeholders was crucial. Compliance with territorial constraints<\/strong> was a priority. Two examples:
\n\u2013 Measuring and limiting noise pollution<\/strong> using a decibel meter.
\n\u2013 Integrating and limiting visual pollution on the exterior of the building. This was achieved through light projections in the brand’s colors, without displaying logos.<\/p>\nOne of the major challenges of the project was adapting to the site’s operating hours<\/strong>. The legendary Aiguille du Midi cable car is open to customers from 6 a.m. until 6 p.m. Pre-assembly, assembly, and disassembly had to take place within very limited time slots<\/strong> of three hours each. This was made possible thanks to the collaboration of three outdoor architects from FEEL Exp\u00e9rience and six sound and lighting technicians.
\nWe would like to thank the Compagnie du Mont Blanc<\/strong> for placing their trust in us for the first private hire of the cable car station, thereby contributing to the success of this memorable evening, which became the highlight of the UTMB week.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Testimonies<\/h2><\/span><\/div><\/div><\/div><\/div><\/div>\n\u201cIt has been a real pleasure working with you. Your good humor, reassurance, responsiveness, and professionalism have been greatly appreciated. We therefore hope to have further opportunities to collaborate with you.\u201d<\/p>\n<\/div><\/div><\/blockquote>
Elodie Lavesvre<\/strong>, Founder of 187 COM agency<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\u201cThe Party was a massive succes. Thank you to all, and your teams. I know how much hard work went into making last night perfect, and we are so appreciative ! Incredible work.\u201d<\/em><\/p>\n<\/div><\/div><\/blockquote>Rachel Drewett <\/strong>, EMEA PR MANAGER at Hoka<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\u201cThank you for your reliability and professionalism! The schedule and conditions were perfectly respected. Everyone was delighted, and on our side, operations at the site were able to resume normally this morning.\u201d<\/p>\n<\/div><\/div><\/blockquote>
B\u00e9n\u00e9dicte Leclercq <\/strong>, Charg\u00e9e de missions marketing \u00e0 la Compagnie du Mont-Blanc<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Autres projets<\/strong><\/h3><\/span><\/div><\/div><\/div>Paradiski Comedy Club<\/span>feelexp<\/a><\/span><\/span>2026-02-26T12:54:00+01:00<\/span>\n\t\t\t\t![\"miniature-paradiski-comedy-club-feel-experience\"](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2026\/01\/miniature-paradiski-comedy-club-feel-experience.webp\")
\n\t\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tParadiski Comedy Club\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>Ultra Spirit x Fran\u00e7ois D’Haene<\/span>feelexp<\/a><\/span><\/span>2025-12-01T12:57:14+01:00<\/span>\n\t\t\t\t![\"ultra-spirit-francois-dhaene-feel-experience2\"](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2025\/09\/ultra-spirit-francois-dhaene-feel-experience2.png\")
\n\t\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tUltra Spirit x Fran\u00e7ois D’Haene\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>Marathon du Mont-Blanc x New Balance<\/span>feelexp<\/a><\/span><\/span>2025-12-03T10:13:54+01:00<\/span>\n\t\t\t\t![\"miniature-marathon-du-mont-blanc-new-balance-feel-experience](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2025\/07\/miniature-marathon-du-mont-blanc-new-balance-feel-experience-copie.jpg\")
\n\t\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMarathon du Mont-Blanc x New Balance\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>Hierro v9 Product Launch x New Balance<\/span>feelexp<\/a><\/span><\/span>2025-12-02T17:30:31+01:00<\/span>\n\t\t\t\t![\"miniature-lancement-produit-hierro-v9-new-balance-feel-experience\"](\"https:\/\/www.feel-experience.com\/wp-content\/uploads\/2025\/07\/miniature-lancement-produit-hierro-v9-new-balance-feel-experience.webp\")
\n\t\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tHierro v9 Product Launch x New Balance\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
- <\/i><\/span>\n
187 COM for its client Hoka<\/p>\n<\/div><\/li>
- <\/i><\/span>
\nChamonix<\/p>\n<\/div><\/li>
- <\/i><\/span>
\naugust 2023<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/span>Aiguille
\n<\/strong>privatization !<\/p><\/h2><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Mission<\/h4><\/span>
<\/div><\/div><\/div>- \n
- Organize a memorable evening in an extraordinary location during UTMB\u00ae week<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div>0<\/span><\/div>gobos<\/div><\/div><\/div><\/div>
custom-made with the personalized Hoka logo<\/p>\n<\/div><\/div><\/div>
0<\/span><\/div>frying pans<\/div><\/div><\/div><\/div>fondues served by the staff<\/p>\n<\/div><\/div><\/div>
0<\/span><\/div>guests<\/div><\/div><\/div><\/div>from the press were present<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Project<\/strong>
\nHistory<\/p><\/h2><\/span><\/div><\/div><\/div>The 187 COM press agency challenged us to come up with a concept for an evening event<\/strong> and create a highlight<\/strong> in the activation program for Hoka (a major partner of the UTMB). The expectations were clear<\/strong>: originality and a \u201cwow\u201d effect, while remaining authentic and in line with the values of the brand and the discipline.<\/p>\n
To meet these requirements, the project began with a search for a venue<\/strong> that would embody these ideals. There were two options: create a bespoke venue or use an existing, unique space. The solution chosen was to privatize the departure station of the Aiguille du Midi cable car<\/strong>, an unprecedented choice for an event at this iconic location.<\/p>\n
During the management of the project, coordination with the various local stakeholders was crucial. Compliance with territorial constraints<\/strong> was a priority. Two examples:
\n\u2013 Measuring and limiting noise pollution<\/strong> using a decibel meter.
\n\u2013 Integrating and limiting visual pollution on the exterior of the building. This was achieved through light projections in the brand’s colors, without displaying logos.<\/p>\nOne of the major challenges of the project was adapting to the site’s operating hours<\/strong>. The legendary Aiguille du Midi cable car is open to customers from 6 a.m. until 6 p.m. Pre-assembly, assembly, and disassembly had to take place within very limited time slots<\/strong> of three hours each. This was made possible thanks to the collaboration of three outdoor architects from FEEL Exp\u00e9rience and six sound and lighting technicians.
\nWe would like to thank the Compagnie du Mont Blanc<\/strong> for placing their trust in us for the first private hire of the cable car station, thereby contributing to the success of this memorable evening, which became the highlight of the UTMB week.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Testimonies<\/h2><\/span>
<\/div><\/div><\/div><\/div><\/div>\n\u201cIt has been a real pleasure working with you. Your good humor, reassurance, responsiveness, and professionalism have been greatly appreciated. We therefore hope to have further opportunities to collaborate with you.\u201d<\/p>\n<\/div><\/div><\/blockquote>
Elodie Lavesvre<\/strong>, Founder of 187 COM agency<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\u201cThe Party was a massive succes. Thank you to all, and your teams. I know how much hard work went into making last night perfect, and we are so appreciative ! Incredible work.\u201d<\/em><\/p>\n<\/div><\/div><\/blockquote>
Rachel Drewett <\/strong>, EMEA PR MANAGER at Hoka<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\u201cThank you for your reliability and professionalism! The schedule and conditions were perfectly respected. Everyone was delighted, and on our side, operations at the site were able to resume normally this morning.\u201d<\/p>\n<\/div><\/div><\/blockquote>
B\u00e9n\u00e9dicte Leclercq <\/strong>, Charg\u00e9e de missions marketing \u00e0 la Compagnie du Mont-Blanc<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Autres projets<\/strong><\/h3><\/span>
<\/div><\/div><\/div>Paradiski Comedy Club<\/span>feelexp<\/a><\/span><\/span>2026-02-26T12:54:00+01:00<\/span>\n\t\t\t\t\n\t\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tParadiski Comedy Club\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
Ultra Spirit x Fran\u00e7ois D’Haene<\/span>feelexp<\/a><\/span><\/span>2025-12-01T12:57:14+01:00<\/span>\n\t\t\t\t\n\t\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tUltra Spirit x Fran\u00e7ois D’Haene\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
Marathon du Mont-Blanc x New Balance<\/span>feelexp<\/a><\/span><\/span>2025-12-03T10:13:54+01:00<\/span>\n\t\t\t\t\n\t\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMarathon du Mont-Blanc x New Balance\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
Hierro v9 Product Launch x New Balance<\/span>feelexp<\/a><\/span><\/span>2025-12-02T17:30:31+01:00<\/span>\n\t\t\t\t\n\t\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tHierro v9 Product Launch x New Balance\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
- <\/i><\/span>