Following La Plagne ski resort in communication about its athletes.
La Plagne resort, a Feel Experience trustful client, from several years now hands us the mission to highlight its ambassadors team. This well known destination, in Tarentaise, is one of the best French ski resort that provides champions. This has to be point out through a 360° communication plan. That is why we have built, with the tourism office, an uniform communication to value the resort’s champions and their multidisciplinary projects
A strong and intense message that we divide on many supports : videos, press, billboard, event activation or publishing. We manage the campagne upstream, by counselling, and after to cover an operational tracking and a unification of the results. Furthermore, our proximity to the athletes allow us to inform, in real time, La Plagne’s institutions about the backstage and the athletes’ results.