VAL D’ISÈRE – FEBRUARY 2019
Design and organise an upmarket product launch in Val d’Isère in 6 weeks.
We have worked for the watches Baume, a Swiss brand, we imagined and developed different activation to launch a watches designed with ZAG Ski. Those two entities share the same ecological values. Environment respect and top of the range positioning were the center of our reflexion regarding this project : the ski resort choice, construction and furnitures, communication supports…
Our team faced two challenges on this operation : a short imposed deadline and the holiday period selected. Along with Pop Rock agency, we took up the challenge by working with our trustful network of qualified experts.
During 15 days in Val d’Isère, we built and animated: an eco-designed pop-up store on the snow front, a digital complexe at 2300m altitude, a gigantic ephemerial artwork made by the artist Simon Beck in snowshoeing, a marketing guerilla operation. Different supports were created for the brand in order to fit with a global communication plan.
200,000 skier passes in front of the pop-up store on the snow front
2330 meters: altitude to which we implanted a photobooth in the open air. Technical challenge because of the strong gusts at the top of this mountain.
12,500 m2: surface on which the artist Simon Beck realized his work of snow art
6 weeks: time allowed for our agency to design and organize this product launch
« An event with FEEL is the assurance of top-notch professionalism, attention to detail, a touch of creativity and fun! »
Antoine Puissant, Head of Communication, BAUME
« Thanks to the Feel team, I had a professional experience that was more than just a job! We worked in a great atmosphere and excellent conditions right from the start (accommodation, organization, meals, customer relations …) Respect and listening to the team is a real plus for this type of mission. »
Coraline Jond – Commercial Animator of Operation Baume Watches
“Working with you make use feel good !”
Cécile Ferrando – Directrice Communication & Promotion de l’Office de Tourisme de Val d’Isère
- Baume Watches
- Groupe Richemont
- Val d’Isère Tourisme
- Number of edition : 1