Pop-up outdoor x Baume Watches
A message
left like a footprint.
time allowed to design and organize this product launch
altitude to which we implanted a photobooth in the open air
surface on which the artist Simon Beck realized his work of snow art
in front of the pop-up store on the snow front
Project
History
For the Swiss brand BAUME, we designed and implemented various activations for the launch of a watch created in collaboration with ZAG Ski. These two entities share the same ecological values. Respect for the environment and premium positioning therefore guided our thinking around this project: choice of ski resort, structures and furniture, communication media, etc.
Our team faced two challenges with this operation: the short deadline imposed and the chosen school vacation period.Working alongside the PopRock agency, we rose to the challenge in collaboration with our network of qualified service providers.
For two weeks in Val d’Isère, we set up and ran: an eco-designed pop-up store on the snow front, a digital installation at an altitude of 2,300 meters, a monumental work of art created with snowshoes by artist Simon Beck, and a guerrilla marketing campaign. Various content was produced for the brand in line with an overall communication plan.
