Design and organise an upmarket product launch in Val d’Isère in 6 weeks.
We have worked for the watches Baume, a Swiss brand, we imagined and developed different activation to launch a watches designed with ZAG Ski. Those two entities share the same ecological values. Environment respect and top of the range positioning were the center of our reflexion regarding this project : the ski resort choice, construction and furnitures, communication supports… Our team faced two challenges on this operation : a short imposed deadline and the holiday period selected.
Along with Pop Rock agency, we took up the challenge by working with our trustful network of qualified experts. During 15 days in Val d’Isère, we built and animated: an eco-designed pop-up store on the snow front, a digital complexe at 2300m altitude, a gigantic ephemerial artwork made by the artist Simon Beck in snowshoeing, a marketing guerilla operation. Different supports were created for the brand in order to fit with a global communication plan.