Project Description

VARS MOUNTAIN TRAIL

Mission

Boost attendance at the Vars ski resort in summer thanks to a sporting and family event. 

Project

Vars’ ski resort, in the Hautes-Alpes department, is a privileged place for outdoor sport practice, and one of the staplist place for the trail running. But as many ski resort , the summer season needs strong events to rise its attendance. It is exactly the purpose of the Vars mountain trail, organised for 7 years now.

Five different types of race are created, including a children race, which cover a large range of customers. Each summer, almost 2500 peoples meet in Vars to run on the summits or cheer their family and friends in a festive atmosphere. Our strengths on this event : our mountain field knowledge and our reactivity to anticipate the unpredictable, a timed organisation and competent team leaders, and also an efficient and focused communication plan to insure a large media cover.

Assessment
  • Date : Since 2014
  • Number of editions : 7

  • Place : Vars
  • Client : Coproduction with Vars Tourist Office
  • Partners : Vars, Sem Sedev, Hautes-Alpes le département, Brasserie du Mont-Blanc, Pochat, St-Yorre

Key figures

0
Meters D+

distance to climb the mythical run kilometer track, is the last test born and imagined by FEEL on the Vars Mountain Trail.

0
PARTICIPANTS

90 volunteers and staff 1507 accompanying persons.

0
%

participants recommend the Vars Mountain Trail
47% have already ticked the date for the 8th edition.

0
MILLIONS

people reached thanks to 7 national televisions.

Testimonies

Client

“Collaborating with Feel Experience is always a pleasure. The professionalism and versatility of the teams combined with their deep knowledge of the mountain environment always gives the expected result. Without making concessions on the atmosphere and the conviviality.”

Francis Lafontaine – Event manager at the Vars tourist office

Participant

“Congratulations to everyone, organizers and volunteers, because without your involvement and love nothing would be possible. Congratulations also for the responsiveness to the weather and the good communication of schedule changes.”

Sophie – Runner 2019 at 42 Km from the Vars Mountain Trail

Race director

” It’s now six years that Courir en Briançonnais has been supporting FEEL Experience for the organization of the VMT, which has become an essential event in the Haut-Alpin calendar and more widely at the regional level. And yet nothing is simple, being able to coordinate the various organizations made up of professionals and volunteers testifies to a knowledge that could make the VMT envision a national future…”

Patrick Michel – Race director – Courir en Briançonnais

More information