Project Description



To create a new ultra trail event that breaks the codes of the discipline. An innovative format inspired by the values and vision of international athlete François D’Haene and his wife Carline


Salomon & François d’Haene asked us to design an ultra trail like no other. An ambitious challenge!
Six months of intensive work between office and field, in order to organize a new event format, worthy of the athlete and his partners.

A new brand is born with the aim of…
– VISION: To live authentic human adventures in the mountains
– PROMISE: To embody the spirit of François d’Haene
– MISSION: To share experiences in the Beaufortain region during ultra trail events
– VALUES: Authenticity, premium, responsibility
– IDENTITY : Clean, refined, natural

Operationally, we have surrounded ourselves with local actors and have built a team of 75 people, each one expert in their own field.

We have paid particular attention to measuring and limiting our carbon footprint. Accompanied by Air Coop, we are the first testers of a new tool to help us organize more environmentally friendly events. More information about our commitments on the ULTRA SPIRIT website.

The ULTRA SPIRIT adventure is just beginning…

Visit the website
  • Date : Septembre 2022

  • Number of editions : 1

  • Place : Beaufortain

  • Client : Carline and François D’Haene

  • Partners : Salomon, Petzl, I-run, Samaya, Suunto, Overstims, Cebe, Bonneval, Uriage, Fromage Beaufort, Le Beaufortain, Blacksheep

Key figures

possible routes

to arrive together at the bivouac in spite of the differences in the form of the teams


teams of 3 people

selected on the basis of applications


square meters

of teepees to gather, exchange and recharge comfortably


meters of altitude

in a five star bivouac in the heart of the Beaufortain



“The 3 days went better and better! We had a great adventure with the teams and staff. The runners were able to spend themselves as they wanted, each at their own level, with great values and a beautiful mutual aid, especially with the staff.”

François D’Haene – Ultra Traileur – four-time winner of the UTMB


“Once again a huge BRAVO for this 1st edition! The values, the atmosphere, the courses… all the ingredients were there and the chemistry incredible! Good recovery now.”

Cristelle Robert – Director of Global Product Management & Consumer Experience – Footwear – Salomon


“You feel like you’ve been on a drip for three days, like you’re on an intense adventure, a whirlwind that never stops. It’s intimidating, confusing, but you let yourself be guided because you feel the organization team is so benevolent and competent. A beautiful machine already well oiled for a first edition, really playful, passionate, in love with its region, with the desire to have fun and have fun all together.”

Team Bercy Family – A team from the 1st edition

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