To create a new ultra trail event that breaks the codes of the discipline. An innovative format inspired by the values and vision of international athlete François D’Haene and his wife Carline
Salomon & François d’Haene asked us to design an ultra trail like no other. An ambitious challenge!
Six months of intensive work between office and field, in order to organize a new event format, worthy of the athlete and his partners.
A new brand is born with the aim of…
– VISION: To live authentic human adventures in the mountains
– PROMISE: To embody the spirit of François d’Haene
– MISSION: To share experiences in the Beaufortain region during ultra trail events
– VALUES: Authenticity, premium, responsibility
– IDENTITY : Clean, refined, natural
Operationally, we have surrounded ourselves with local actors and have built a team of 75 people, each one expert in their own field.
We have paid particular attention to measuring and limiting our carbon footprint. Accompanied by Air Coop, we are the first testers of a new tool to help us organize more environmentally friendly events. More information about our commitments on the ULTRA SPIRIT website.
The ULTRA SPIRIT adventure is just beginning…