Shred It x Kevin Rolland
Riding
in every direction!
Renaud Lavillenie, the new world record holder in pole vaulting at 6m 16cm, accepted Kevin Rolland’s invitation and took part in the 2014 edition of SHRED IT.
international athletes, including the Olympic podium finishers from Sochi 2014, contributed to the staging of the event.
television broadcasts on national channels with large audiences: TF1 / JT, FRANCE 3 / All Sports, FRANCE 2 / Télématin, BFMTV / JT, BEIN SPORT / L’Expresso, SPORT + / Infinidade, FRANCE Ô / Riding Zone
in the village during the two days of the event, including 300 schoolchildren visiting as part of their ski trip.
Project
History
For two years, every March, Kevin Rolland brought together the world’s best skiers for two days of riding.
Kevin is one of the most successful athletes in his sport, freestyle skiing, with numerous world and Olympic titles and X-Games medals to his name. The concept behind this end-of-season event was riding, non-sporting activities, and festivities. On very special jumps called “Step Ups” in an off-piste area, 15 skiers from the world of freeskiing competed in a relaxed atmosphere.
In 2014, a few weeks after the Sochi Olympics, the Olympic half-pipe podium was reunited around Kevin at his resort in La Plagne.
Our mission was to organize the entire event, from conception to organization, including on-site coordination.
Our teams handled all aspects of this popular media event.
