Hoka Tecton X3 Party
Aiguille du Midi
privatization !
Missions
custom video mapping created by the artist
project presentation to clients
and press guests were in attendance
personnalized for the guests
Project
History
The 187 COM press agency approached us to design and create a new HOKA evening event.
The event needed to be original and deliver a “wow” effect while aligning with the values of the brand and the ultra-trail discipline. To meet these requirements, the chosen solution was to privatize the departure station of the Aiguille du Midi cable car—but that was just the beginning…
For this launch evening, we took on ambitious technological challenges within a limited timeframe.
The “wow” effect was achieved through a 3D mapping projection on a giant shoe—a world first, never before attempted on this scale. We collaborated with a visual artist and conducted full-scale tests to achieve a unique and immersive result. A glimpse of it is shown below.
In addition, we conceptualized other creative technological installations: an interactive table, a hologram of the Tecton X3, logo projections in the station, and a photo booth with an illuminated backdrop.
All of this came to life while respecting the operating hours of the Aiguille du Midi station. A true success for the FEEL Experience team and partners.
