Content creation TikTok x Salomon
At the heart
of Salomon’s identity
Missions
the temperature at which we filmed on the lakeside in our ski gear
with over 10k views
earned on the account in one year of collaboration
on the most viral video, which we produced
Project
History
Salomon’s social media & social influence department asked us to strengthen their presence on TikTok.
In 2023, the Chinese platform will have 1.2 billion active users worldwide, making it an essential channel for any brand wishing to extend its reach…
The objectives were defined:
- boost the Salomon account, which had already been present for a few months but had until then been fed with content designed for other channels, which was not quite up to the brand’s expectations.
- To stand out from the competition and create a strong emotional bond with the community, it was imperative to give the brand an authentic face and adopt a proactive approach on a daily basis.
Axelle, in charge of this mission, monitors trends on TikTok on a daily basis and suggests creative ideas that the Salomon account could exploit or react to. Once an idea has been validated, she goes out into the field, whether outdoors or at Salomon’s offices in Annecy, to film the imagined scenes, using filters and playback if necessary. Back at the office, she works on the final editing of the TikTok, takes video screenshots for final validation, and the post is then ready for broadcast, respecting the editorial calendar pre-established by the department.
Over the course of this year-long collaboration, we have created and published over 50 TikToks, successfully achieving our objectives.
