Athletes x La Plagne
Land
of champions.
from La Plagne took part in the 2018 Olympic Games in Pyeongchang.
conceived, written, and laid out in the M.I.L.P.
taken during the last studio shoot in order to standardize the image of La Plagne athletes.
at the Born to be Show event, the champions’ celebration in February on the snow front of La Plagne.
Project
History
The La Plagne area is one of France’s largest breeding grounds for multi-disciplinary athletes. From bobsleigh to alpine skiing, climbing to freestyle, numerous champions contribute to the reputation of this mountain destination far beyond the Tarentaise region.
A loyal client of FEEL Experience, La Plagne has entrusted us for several years with a management and communication mission dedicated to its athletes and team of ambassadors. In conjunction with the Grande Plagne Tourist Office, we are rolling out a global communications strategy aimed at promoting the careers, projects, and performances of these champions, while ensuring editorial consistency across all of the destination’s media.
In 2023, a year marked by the Olympic Games and the resort’s 60th anniversary, this collaboration has resulted in an iconic editorial project: the creation of a 32-page print magazine. Designed as a high-quality, timeless publication, it tells the story of La Plagne through the prism of sport and the people who bring it to life.
From strategy to content production, FEEL Experience manages the entire value chain and deploys this expertise throughout the year via a 360° communication plan: videos, poster campaigns, press releases, event activations, and publications. Our proximity to the athletes allows us to provide real-time monitoring and accurate, responsive communication that is aligned with La Plagne‘s DNA.
Testimonies
“This project was a challenge for Charlie and his teams… tight deadlines, lots of editorial content to produce… And yet, as usual, the result is outstanding! This magazine shines a spotlight on all the athletes in La Plagne, showing how deeply rooted sport has been in La Plagne’s DNA since its creation 60 years ago. Beyond that, it’s a great success that also helps to unite the La Plagne region.”
FEEL Experience entrusted us with joining the Made in la Plagne team. It’s difficult to explain the mutual trust established by FEEL Experience, where everyone plays their part, is 100% focused on their area of expertise, and concentrates on professional, relevant, and diverse objectives. All of this is skillfully orchestrated by Charlie, who doesn’t let anything slip, even though the atmosphere remains relaxed. The FEEL Touch, in other words!
