in Olympic form x Ben Valentin

  • Rossignol

  • Chambery

  • 2018

In olympic
form !

Mission

Brand content campaign for Rossignol, a digital activation for their Olympic athlete Ben Valentin.

Projet
Histoire

Predestined for a podium finish at the 2018 Olympic Games, this French freestyler specializing in halfpipe suffered an injury at the start of the season, dashing his hopes of a medal. To help Rossignol communicate about this global event, we devised and produced a digital campaign centered on Ben Valentin.

In a short, fast-paced format and with an offbeat tone, Ben Valentin recounted an anecdote about the discipline in question and his fellow Rossignol team members on the eve of each event. Writing scripts for a 4-episode mini-series. Image production: coordination with the director, the brand, and the athletes. Set design: designing and setting up the set for the shoot.

Testimonies

“Four protagonists in great shape, a project conceived in a matter of hours, rapid and efficient production in 48 hours flat the following week, and publication right on time for the start of the Olympic Games!”

Sandie Tourondel, Racing communication officer at Rossignol

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