Produce an original video to promote La Plagne as a winter destination
In order to stand out from other tourist destinations following a winter without ski lifts, La Plagne challenged us to create an unusual video. The intention is to share a beautiful moment in a unique setting, which corresponds to the tagline “Unforgettable”.
A 100% local DNA with the presence of dancer Marie Berard. Originally from La Plagne, her passion for dance and the performing arts took her to Paris to train professionally in modern, classical and contemporary dance, as well as acting and singing. It is therefore quite natural that we contacted her, with her partner Geoffrey Ploquin, to imagine a custom-made choreography.
The management of the project was entirely internalized: from the artistic inspiration, through the choreography, the original musical composition, the location of the shooting spot, the creation and transport of the platform, to the delivery of the videos to the client.