Develop content on the resort’s athletes for vacationers and locals in the Olympic year
The La Plagne area is one of the biggest breeding grounds for multidisciplinary athletes. From bobsleigh, to climbing, to alpine skiing and freestyle, many champions make the red hat shine.
2023 is an Olympic year but it is also the 60th anniversary of the creation of the resort of Plagne. FEEL Experience proposed to the Grande Plagne Tourist Office to publish an original content through the prism of sport. We recommended a paper format, a 32 page newspaper, in order to share qualitative information in a timeless way.
We brought together and coordinated the various skills needed to produce this newspaper: layout artists, journalists, illustrators, photographers, etc. From the original idea to distribution, the entire value chain was managed by FEEL Experience in order to produce quality content within a tight deadline.