MADE IN LA PLAGNE
Develop content on the resort’s athletes for vacationers and locals in the Olympic year
The La Plagne area is one of the biggest breeding grounds for multidisciplinary athletes. From bobsleigh, to climbing, to alpine skiing and freestyle, many champions make the red hat shine.
2023 is an Olympic year but it is also the 60th anniversary of the creation of the resort of Plagne. FEEL Experience proposed to the Grande Plagne Tourist Office to publish an original content through the prism of sport. We recommended a paper format, a 32 page newspaper, in order to share qualitative information in a timeless way.
We brought together and coordinated the various skills needed to produce this newspaper: layout artists, journalists, illustrators, photographers, etc. From the original idea to distribution, the entire value chain was managed by FEEL Experience in order to produce quality content within a tight deadline.
Date : Decembre 2021
Place : La Plagne
Client : La Plagne Tourist Office
within the project
“FEEL Experience trusted us to be part of the Made in la Plagne team. It’s hard to explain this relationship of mutual trust established by FEEL Experience where all the participants are in their place, 100% in their field of expertise and focused on professional, relevant and different objectives. All of this is skilfully orchestrated by Charlie, who doesn’t let anything slip through the net, even if it is relaxed. The FEEL Touch!“
Fabrice Vallerent – Director and operator at Sopress
“A project that challenged Charlie and his teams… tight timing, lots of editorial content to produce… And yet the result is as usual! This Magazine allows us to highlight all the athletes of La Plagne, to show how much sport is anchored in the DNA of La Plagne since its creation 60 years ago. And beyond that, it’s a great success that also helps to unite the La Plagne area.“
Marion Lacour – Marketing and communication director at La Plagne
“A second collaboration with the agency and once again a very good experience. I particularly appreciated the team spirit that Charlie put in place with all the people who worked on the production of this magazine. He had a very good understanding of the station’s expectations and was able to give us the keys to meet them in a very fluid and friendly atmosphere. When Mélanie and I suggested integrating an illustrator into the design of the magazine, this was immediately accepted, proof of the open-mindedness and creativity that form the DNA of the agency ;)”
Nolwenn Patrigeon – Journalist at la pigiste venue du froid