Marathon du Mont-Blanc x New Balance
Supporting the brand for its first trail running partnership.
of the New Balance team in the event’s flagship races (90 km and 42 km)
operation of the Mont Blanc Marathon stand
work for the FEEL Experience team
under the agency’s banner honored to have contributed to the success of this first edition
Project
History
For the past three years, Feel Experience has been supporting New Balance in the development of its trail running program. In 2025, the brand will become an official partner of the Mont Blanc Marathon, which has been organized for over 40 years by the Chamonix Sports Club.
Stand
The stand project was carried out over eight months (design, development, operation), with rigorous coordination between service providers. From the design to the final adjustments on site, everything was designed to create a modern space that was perfectly integrated into the participants’ route. See pictures of the stand being set up.
Hospitality
A tailor-made program, designed and organized several months in advance, was rolled out in four private venues decorated in the brand’s colors. Centered around five key events, it was orchestrated by a dedicated logistics team that ensured precise setup, monitoring, and dismantling within tight deadlines. Enter the hospitality experience.
Testimonies
“Thank you from the bottom of my heart ❤️ for making these images possible. You have all been super professional.”
“Over the top”
